Project Overview
My Money Circle bridges the gap between product-driven finance apps and real human coaching. We built the platform from scratch to serve three audiences: individuals seeking one dedicated coach, employers offering workforce financial wellbeing, and partners embedding coaching into member offerings. The site emphasizes trust, licensing, and Australia-wide online delivery.
Objective
Present a regulated, approachable brand that drives sign-ups for coaching while clearly differentiating coaching from financial product advice.
Scope of Work
Complete platform experience: positioning, audience-specific journeys, and conversion paths for Get Started and contact. Built from scratch by the Minds Invasion team.
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Multi-Audience Information Architecture
Dedicated flows for Individuals, Employers, and Partners with tailored value propositions.
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Coaching Product Presentation
Package details, session explainers, coach matching, and FAQ content for compliance-aware messaging.
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Trust & Compliance UX
Licensing, AFSL disclosures, privacy messaging, and founder story to build credibility.
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Content & Resource Hub
Blog, podcast, Money Stories, and educational resources integrated into the main experience.
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Lead Capture & Contact
Newsletter signup, callback booking, phone CTAs, and partner/employer inquiry paths.
The Challenge
Financial coaching sits between advice and self-serve apps—requiring clarity for three B2B2C audiences without overwhelming first-time visitors. We designed progressive disclosure and strong CTAs for each segment.
Visit the live project: https://www.mymoneycircle.au/
Let's Build Something Great Together
What happens next?
We understand your requirements through detailed discussion.
We share a custom proposal with scope and deliverables.
Project kicks off with regular updates and transparent development.